Kentucky Fried Chicken is a chain of fast-food restaurants. It primarily sells chicken pieces, burgers, fries, wraps and salads. The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952.
Here, the project examples are all linked to the menu posters that appear above the counter and in the shop windows. KFC constantly looks for ways to engage with its audiences, who are always on the go – especially mums and families, who have very little time.
The posters are created to give customers a sense of value, volume or both. Another part of the project included designing the promotional items and packaging for the free toys linked to certain meals.
Concept design and art direction: Keith Vernège