Renewable Fuel Agency guidelines page examples
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Renewable Fuel Agency

Branding, Public Sector
About This Project

The Renewable Fuels Agency (RFA) was a non-departmental public body, created by the Department for Transport to implement the Renewable Transport Fuel Obligation (RTFO). The Agency ceased to exist on 31 March 2011. It awarded Renewable Transport Fuel Certificates (RTFCs) to suppliers of biofuels in the UK, ensuring that companies met their annual obligations, and generally promoted the supply of sustainable biofuels.


The Renewable Fuels Agency’s priorities were to measure fuel use by motorists and to promote the use of biofuels by oil refineries and car owners. The project was to create a brand identity that clearly indicated their area of business and use it as a tool to communicate effectively to various audiences. This also included developing their mission statement, values and messaging via workshop sessions.


Creative Director: Keith Vernège
Lead Designer: Richard Parkin