The Department for International Development (DFID) was established in 1997 with the goal of promoting sustainable development and helping to eliminate world poverty. It deals with key issues such as education, health, food, economic growth and
This project was to develop a brand identity for aid supplied by the UK, in order to create a stronger and more empathetic relationship between DFID and the public. It should foster greater recognition of the benefits brought about by Britain’s international development efforts. The examples shown here demonstrate a range of ideas from different stages. The final version chosen by the client can be seen on the next page.
Creative Director: Keith Vernège
Designers: Pupinder Kaur and Hoa-an Bratland