Club Cigarettes packaging examples
portfolio_page-template-default,single,single-portfolio_page,postid-123,qode-news-1.0.2,ajax_updown,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-13.0,qode-theme-bridge,wpb-js-composer js-comp-ver-5.4.4,vc_responsive

Club Cigarettes

Branding, Packaging
About This Project


Club cigarettes are manufactured by Gallaher Group. For many years Club was the fourth biggest cigarette brand in Scotland, ahead of the leading English brand Benson & Hedges. Club was seen as a premium brand, and the demand for the brand was so great that it had its own token-based loyalty scheme and a shop where customers could exchange these tokens for gifts. The task was to develop a new brand identity for this popular brand.


Designers: Keith Vernège and Mathew