Club Cigarettes packaging examples
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Club Cigarettes

Category
Branding, Packaging
About This Project

Project

Club cigarettes are manufactured by Gallaher Group. For many years Club was the fourth biggest cigarette brand in Scotland, ahead of the leading English brand Benson & Hedges. Club was seen as a premium brand, and the demand for the brand was so great that it had its own token-based loyalty scheme and a shop where customers could exchange these tokens for gifts. The task was to develop a new brand identity for this popular brand.

Role

Designers: Keith Vernège and Mathew