Lloyds TSB is one of the largest retail banks in the UK, with over 1,900 branches. It has an extensive network of branches and cash machines across across the country and offers 24-hour telephone and online banking services. Today it has over 16 million personal customers and small business accounts.
bringme is a sub-brand of Lloyds TSB. It is an internal product discount scheme, aimed at benefiting all members of staff. Products range from televisions to traveldestinations.
However, within the first six months of its launch, there was a poor take-up of the scheme for various reasons. So the task was to design a series of online challenging games and promotional material that engaged the staff and highlighted the various offers available.
Concept design and art direction: Keith Vernège