Heinz Baked Beanz is a brand of baked beans produced by the H.J. Heinz Company and sold in the UK and other countries. Heinz Baked Beanz is one of the most recognisable supermarket brands in the UK.
The brief was to explore designs for a new range of baked beans inspired by different flavours from around the world. The concept was named Specialities and Twist, expressing the ideas of a new slant on a familiar theme.
Concept design and art direction
by Keith Vernège and Tony O’Brien