HWWB Guidelines page examples
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Branding, Public Sector
About This Project

Health Work Wellbeing was an initiative of the Health and Safety Executive to promote the wellbeing of all workers within government. It promoted everything from healthy eating to correct seating posture. The main aim was to help staff to understand certain principles and best practice when it came to keeping healthy, thus saving taxpayers’ money on days lost through sickness.


The task was to create an identity which reflected the idea of wellbeing and work coming together in a healthy partnership. The identity was conceived by Carter Wong Design who also developed the basic guidelines for using the identity.


Creative Director for the client and working with the design agency to develop the direction of the brand:
Keith Vernège
Design agency: Carter Wong