ISA Guidelines page examples
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Branding, Public Sector
About This Project

The Independent Safeguarding Authority (ISA) was created to protect vulnerable people such as  children, elderly people, sick people and prisoners. Anyone who wanted to work or volunteer with vulnerable people would have to be vetted (for example doctors, nurses, teachers, prison warders and social workers). Employers who worked with vulnerable people would only be able to recruit people who had been approved.


The brief was to create a brand for the ISA. The scope of this work included developing and defining the brand’s core purpose, vision, values, benefits, mission, naming, identity, tone of voice and a messaging framework. The first phase was to create the logo, guidelines and launch materials.


Creative Director: Keith Vernège
Lead Designer: Richard Parkin