NFSA Guidelines page eamples
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Branding, Public Sector
About This Project

The National Fraud Strategic Authority (NFSA) was set up to identify the major fraud challenges facing the UK and to set the agenda for tackling them by working effectively with government, the counter-fraud community, businesses and the public.


The aim of the project was to develop an identity to reflect the nature of the NFSA’s business. At the heart of the identity is the watchful eye graphic, which represents the symbolic idea of the organisation constantly looking out for fraudulent behaviour
in the UK.


Creative Director: Keith Vernège
Lead Designer: Pat Harmon