London Electricity originated as the London Electricity Board, which was the public sector supplier of electricity and electrical infrastructure maintenance in London. It was privatised in 1990, becoming London Electricity plc.In 1998 it was acquired by EDF Energy.
London Electricity wanted to play their part in cleaning up the environment and rewarding people who had innovative ideas.
The examples shown feature the logo that was created to celebrate these noble ambitions. The concept symbolically represented various aspects of London life, so that it appealed to the widest possible audience.
Concept design: Keith Vernège