Optrex specialises in eye treatments for all kinds of conditions, ranging from tired to bloodshot eyes. It has operations in 60 countries. Its brands are sold in almost every country in the world and it has the highest rate of innovation of its peers.
The brief this project was simply to refresh the current look of the packaging without loosing the brand integrity or the idea of the products purpose
The following examples show some of the ideas that were used to refresh the packaging.
Concept design: Keith Vernège