Parcelnet (now Hermes Parcelnet) was at the time a private courier service operating from South East England. Their service included delivery of both residential and commercial goods.
The brief wasstraightforward: to create an identity that was clear, simple and reflected the nature of their business. With that in mind, theidentity was designed to be flexible when necessary and to have longevity (in line with the client’s ambitions).
The project included development of the logo, stationery, livery and guidelines.
Concept design: Keith Vernège