Sainsbury’s is the third largest chain of supermarkets in the UK. The group also has interests in property and banking. In 2010, it had 146,900 employees, 557 supermarkets and 377 convenience stores.
The brief was to produce a leaflet highlighting Sainsbury’s exotic fruit range. The idea was to present easy-to-prepare fruit dishes with step-by-step instructions. This was the first time Sainsbury’s had ventured into selling exotic fruit from the Caribbean islands and it was a huge sucess.
Design and art direction: Keith Vernège